BOOM Cycle: Bringing the best of spinning to London

In the latest edition of our In Profile series we caught up with Hilary Gilbert, now Rowland, (congratulations on the wedding by the way) founder of London fitness studios BOOM Cycle. She’s the woman spearheading the capital’s Spinning revolution
Here’s her story…

My name is Hilary and I’m the creative director of BOOM Cycle, a lifestyle company in London, I’m a former model and spin expert.

My fitness journey!

As a child I was into sports, dance and fitness for the sake of being fit came into my life when I started modelling many, many years ago. Fitness has now become something I do to feel great physically and mentally. I became obsessed with spinning in 2002 a couple months after moving to New York City and I’ve been doing it ever since.


Staying active

Wellness is important to me because I want to feel good and be strong and supportive for the people I love. I like a run outside to clear my mind and also I like a bit of Barry’s Bootcamp.

In the studio

We’ve had a lot a celebrities in already, but I don’t like to name drop them so they can keep coming back. There are some exciting ones tho’!!

  • Favourite cheat food: Red wine
  • Favourite work out: BOOM Cycling for sure! (naturally)


Fitness tips

Get comfortable being uncomfortable. A wise man once told me “If you do what you always do, you get what you always get. If you want to make changes you need to progress”. Some great food for thought I think.

I met Deborah at the first Be-Fit a few years ago and we kept in touch, since then I tried some ZAAZEE leggings that were super flattering and that was it. I was hooked! We even sell some of the kit in our studios.
Hilary on ZAAZEE

Spinning benefits

I will always encourage everyone to find an exercise or combination of different activities they love to do so its not a chore, but a joy.

The benefits are too good to ignore: mental health, physical health, aesthetics – and not to mention the social aspect and feeling of achievement – what’s not to like?


The most satisfying part of my job is seeing people get stronger mentally and physically; seeing them find their potential and their strength. There’s loads of new exciting projects in the pipeline for BOOM Cycle. We’re going to bring spinning to more and keep going. Onwards and upwards!

If you’re ever in London, be sure to come visit BOOM Cycle, we’ve got two locations Shoreditch/City and Holborn and we’d love to see a new face.

Looking forward to meeting you soon, Hilary!

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