Looking back on Be:Fit – by Deborah Todd, CEO of ZAAZEE
Be:Fit London 2015 has come and gone, and wow, what an amazing few days in Islington, London!
We had such a great time. Thanks so much to all our ZAAZEE friends and trainers who stopped by. We were so excited to come to meet you in London, at Be:Fit’s new home at the Business Design Centre.
It’s so easy to get to and we were really pleased with our first ever stand in our nation’s capital! Especially as election and royal baby fever swept through the city.
Last year, I attended the show as a guest. I took part in the classes, made some purchases and really enjoyed it as a consumer, knowing that ZAAZEE was in the pipeline.
This year, we were there to exhibit, to meet and greet and to take part as an activewear brand.
It was incredibly good fun. We loved hanging out with our favourite brands including Nakd Bars, Total Greek Yogurt, Perkier Porridge, Bounce Balls and our Manchester friends Kaizen Living who – like us – filled their cars to the brim on the way down south!
Over the course of the event, we got stuck in, I took part in the Women’s Health cover shoot, had fun with Meridian foods, did selfies with Reebok, attended the conferences and met all the amazing celebs, as you do.
We were delighted to meet some key national media, popular bloggers and trainers. A big hello and thank you to Amanda Byram (who loved her new ZAAZEE Eszter capris!), Lesley Waters, Nicki Petitt, Laura Streets, Farzana Ali, Louise Hazel, Amy Lawrenson – and the inspirational Tessa Sanderson! There were so many more fabulous people too, we haven’t the room to mention everyone we had the privellege of meeting. You’re all so important to us!
We loved showing off our fabrics, and we enjoyed listening to you tell us about what you were training for, where and who with – we absolutely relished meeting each and every customer.
Keep in touch, tell your friends about us and hopefully we will see you in your local gym very soon. Don’t forget to send us your pictures of you wearing your ZAAZEE purchases with the hashtag #ZAAZEELife